Description
Sales accounts and business development managers plan, organise and undertake market research to meet the requirements of an organisation’s marketing and sales policies.Main Tasks
- Liaises with other senior staff to determine the range of goods or services to be sold, contributes to the development of sales strategies and setting of sales targets;
- Discusses employer’s or client’s requirements, carries out surveys and analyses customers’ reactions to product, packaging, price, etc.;
- Compiles and analyses sales figures, prepares proposals for marketing campaigns and promotional activities and undertakes market research;
- Handles customer accounts;
- Recruits and trains junior sales staff;
- Produces reports and recommendations concerning marketing and sales strategies for senior management;
- Keeps up to date with products and competitors.
Qualifications
Entrants to the professional qualifications of the Chartered Institute of Marketing require GCSEs/S grades, A levels/H grades, a BTEC/SQA award, an Advanced GNVQ/GSVQ Level III, a degree or equivalent qualification and/or relevant experience. NVQs/SVQs in sales and qualifications from other relevant professional bodies are available.What Sales accounts and business development managers studied in higher education
Occupation | Percentage Value |
---|---|
(L7) Human & social geography | 2 |
(G1) Mathematics | 1 |
(W2) Design studies | 3 |
(L3) Sociology | 2 |
(C1) Biology | 1 |
(H3) Mechanical engineering | 1 |
(F1) Chemistry | 1 |
(C8) Psychology | 3 |
(R2) German studies | 1 |
(W3) Music | 1 |
(F8) Physical geographical sciences | 1 |
(D4) Agriculture | 1 |
(R9) Others in European languages, literature & related subjects | 1 |
(W6) Cinematics & photography | 1 |
(C7) Molecular biology, biophysics & biochemistry | 1 |
(Q3) English studies | 3 |
(L2) Politics | 3 |
(K2) Building | 1 |
(R4) Spanish studies | 1 |
(R1) French studies | 1 |
(N5) Marketing | 9 |
(W4) Drama | 1 |
(M1) Law by area | 1 |
(M2) Law by topic | 2 |
(I2) Information systems | 1 |
(N8) Hospitality, leisure, sport, tourism & transport | 3 |
(P2) Publicity studies | 1 |
(P5) Journalism | 1 |
(L1) Economics | 3 |
(N1) Business studies | 20 |
(D6) Food & beverage studies | 1 |
(N4) Accounting | 1 |
(C6) Sport & exercise science | 2 |
(P3) Media studies | 2 |
(N2) Management studies | 9 |
(V1) History by period | 3 |
(N3) Finance | 1 |
(L6) Anthropology | 1 |
(I1) Computer science | 1 |